Promoting soft mobility in smart cities

In a world where environmental challenges and the quest for a better quality of urban life are major concerns, soft mobility is emerging as an essential solution for redefining the contours of smart cities. Focused on non-motorized transport such as cycling and walking, and supported by sustainable development initiatives, it represents a genuine revolution in our travel habits.

Public transport CIOs, managers of last-mile delivery fleets and other professionals in the sector have a front-row seat to assist and participate in this transition. Over the course of this article, we’ll explore together the many facets of these green transports and how they can be sensibly integrated within the IoT infrastructures of advanced metropolises. In these times of digital transformation, understanding the role and impact of soft mobility is a major strategic challenge. For a more in-depth analysis of integrated urban mobility in smart cities, see our reference article: The future of urban mobility in the context of smart cities.

Integrating soft mobility into the smart city concept

At the heart of smart city design, the integration of soft mobility represents a central ambition for shaping sustainable and resilient agglomerations. Faced with increasing urban density, non-motorized modes of transport take on their full importance in the development of a sustainable urban planning strategy. The creation of extensive bicycle paths, the development of green spaces and the creation of pedestrian-only zones all contribute to improving the quality of urban life.

soft mobility and bicycle path

Establishing neighborhoods with little or no automobile traffic helps to refocus urban space on people and nature. Initiatives such as bike-friendly streets and pedestrian-friendly public spaces are not only transforming the face of metropolises, but also shaping the collective consciousness. Eco-friendly vehicles and soft mobility thus become the pillars of environmentally-friendly urban mobility, making a significant contribution to reducing air and noise pollution, for a breathable city – a particularly relevant theme for any public transport CIO.

In addition, soft mobility can be encouraged by strategically locating services such as bike-sharing stations or secure bike lockers, thus increasing the attractiveness of environmentally-friendly transport. Fleet managers of transport and delivery companies are thus invited to rethink logistics integration to encourage and facilitate the last kilometer in soft mode. It’s a far-reaching change, inviting all urban players to reflect on the effectiveness of bike-friendly urban planning and its direct impact on urban air quality.

The ultimate goal is a living environment where every resident has access to healthy, safe and economically accessible means of transport. Fleet managers, CIOs and ordinary citizens all play a key role in this urban vision, which is taking shape through political choices, technological investments and growing citizen involvement. Soft mobility is no longer a marginal alternative, but an essential component of tomorrow’s urban planning.

The environmental and social benefits of soft mobility

In addition to its role in urban planning, soft mobility brings environmental and social benefits that are essential to the health and well-being of city dwellers. Promoting travel by bike or on foot makes a significant contribution to reducing greenhouse gas emissions. In addition to the positive impact on air quality, this helps to mitigate climate change on a local scale, a major concern for anyone in charge of managing vehicle fleets, whether private or public.

pollution traffic jams and soft mobility

Reducing the volume of motorized traffic in the city center means less congestion and, consequently, a significant reduction in urban noise. We know that noise stress is a growing public health concern, and soft mobility offers a tangible response here.

What’s more, increasing green spaces and recreational areas not only improves the aesthetics of cities but also offers benefits for the mental health of residents, promoting urban well-being.

From a social point of view, encouraging soft mobility has the potential to strengthen community cohesion by creating more convivial spaces. Car-free neighborhoods stimulate social interaction and foster a sense of belonging. Well-designed, interconnected urban green spaces can become meeting places and cultural exchanges, enhancing quality of life and reducing urban stress.

For transport CIOs and fleet managers, these advantages place soft mobility at the forefront of sustainable development strategies. By designing policies that support and facilitate non-motorized travel, they play a key role in creating more sustainable and liveable cities. There’s no shortage of success stories in this area, with some cities already setting inspiring precedents. To take this a step further, discover how [parking intelligent](/parking-intelligent-gestion-stationnement-ville) improves city parking management, another facet of intelligent urban mobility.

Using IoT to promote and manage soft mobility

The Internet of Things (IoT), with its myriad of connected devices, represents a keystone for supporting and optimizing soft mobility in our cities. In the digital age, motion sensors, navigation applications and data analysis are at the service of users and city managers, providing precise information for intelligent traffic management.

Integrating IoT into urban mobility strategies enables real-time monitoring of pedestrian and cyclist flows, facilitating the implementation of adaptive traffic plans. Dedicated mobile applications can guide users to the safest and least congested routes, enhancing the user experience and further encouraging the use of non-motorized transport. For a CIO, understanding and integrating these IoT technologies is fundamental, as they form the backbone of advanced urban connectivity.

soft mobility, scooter

What’s more, the IoT helps detect areas in need of special attention, such as reinforcing cycling infrastructure or adding safety equipment. By analyzing the data collected, decision-makers can better anticipate needs and improve existing infrastructure, making the city not only more welcoming to soft mobility, but also safer.

Fleet managers also have a role to play, for example by equipping their vehicles with IoT sensors for harmonious interaction with the urban ecosystem. This promotes more efficient urban data management and a better understanding of the issues involved in soft mobility and intelligent traffic management. Thanks to monitoring systems and advanced analyses, optimized fleet deployment and maintenance becomes a tangible reality, contributing to greener, more efficient mobility.

In conclusion, the IoT offers smart cities powerful tools for actively promoting soft mobility and managing its operational aspects with greater precision. It’s an opportunity for mobility professionals to be at the forefront of innovation, working towards a future where technology and sustainable development go hand in hand.

Strategies and actions to promote soft mobility in cities

To ensure that soft mobility is not just an ecological utopia, but becomes an everyday reality in smart cities, a whole range of strategies and actions need to be implemented. Decision-makers, whether public transport CIOs or private fleet managers, have a catalytic role to play in adopting committed urban policies and community initiatives.

Government incentives, such as subsidies for the purchase of bicycles or tax benefits for companies encouraging their employees to opt for soft mobility, are effective levers. They can significantly influence travel habits and promote the use of environmentally-friendly transport on a mass scale.

Awareness campaigns also play an important role in educating and informing the public about the benefits of soft mobility. Impactful advertising campaigns, educational programs in schools, and participatory workshops are examples of actions that can transform the collective mindset and encourage the adoption of more environmentally-friendly behaviors.

In addition, public/private partnerships can lead to innovations and projects such as the development ofinfrastructure adapted to soft mobility, like secure bicycle parking facilities or dedicated lanes. The role of fleet managers in such collaborations is essential, as they possess the expertise and resources needed to initiate or support projects in line with the needs of soft mobility.


In tandem, community programs such as car-free days or workplace mobility challenges can generate enthusiasm and demonstrate by example that change is within everyone’s reach. It’s a holistic approach integrating policy, technological innovation and citizen action to promote cleaner, more sustainable mobility.

Demonstrating that the transformation of urban travel is a central concern, charging infrastructures for electric vehicles are also part of the vision of smart cities. Find out more in our article on electric vehicle charging infrastructure in Smart Cities.

Inspiring stories of cities that have adopted soft mobility

The transition to soft mobility is illustrated by inspiring success stories, where cities around the world have successfully integrated this approach into their urban fabric. These examples of cities are not only models of sustainability, but also sources of inspiration for modern urban planning strategies.

Take Amsterdam, often cited as a benchmark for bicycle culture. The city has created an extensive network of bicycle paths, restricted car access in many neighborhoods, and encouraged citizens to prefer cycling thanks to well-thought-out public policies and infrastructure. This transformation has not only shaped urban space, but also fostered a whole new social culture, where cycling has become synonymous with freedom and respect for the environment.
Copenhagen, with its famous “cycle superhighway”, is another striking example. Specially designed for cyclists, it connects the various areas of the city in complete safety, encouraging even the most hesitant to opt for this more environmentally-friendly mode of transport.

These urban stories reveal how bold measures and meticulous planning can lead to significant changes in travel habits. Cities that have risen to the challenge of soft mobility teach us that innovation, coupled with political will and community support, are the keys to making this transition a success.
For CIOs and fleet managers, these case studies offer valuable lessons and best practices to consider for any future implementation. They are proof that, with a clear, collaborative vision, it is possible to reconcile mobility needs with ecological imperatives.
These sustainable city models illustrate the power of innovation in mobility, and demonstrate the success achieved when people and the environment are placed at the heart of urban concerns.

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